Profile of online charity donor emerges

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 Howard Lake | 30 May 2001 | News Research by Charities Aid Foundation and Internet Service Provider Poptel has revealed more about the kind of person who gives to charity online. The survey of 111 online charity supporters found that they were young, sophisticated and well-informed.Research by Charities Aid Foundation and Internet Service Provider Poptel has revealed more about the kind of person who gives to charity online. The survey of 111 online charity supporters found that they were young, sophisticated and well-informed.They were primarily 25-34 earning from lower to middle incomes. Over 60% of them said they used the Internet daily for business, general information, news and travel. The most popular use of the Internet was for “business” and “general information” (79%), then “news” and “travel” (67% and 54%), 49% use the internet for “shopping”, 47% for “personal banking”, and 45% for “information on charities”. Only 13% used it for games and 8% used chat rooms. Advertisement Almost two thirds of them reported giving online tax-effectively.Respondents were more likely than most to make regular donations. They often consulted a range of information sources before deciding which charities to support. These included fundraising appeal letters and charity newsletters, the Internet and e-mail, TV and radio and newspaper articles. Around 25% said they had made online donations since April 2000, and 66% said they would be likely to do so in the future.Cathy Pharoah, Director of Research at CAF, said: “For charities looking to develop their e-business, this unique snapshot of online giving should give them all the encouragement they need to start making the most of the Internet.”CAF estimates that one per cent of the UK population give to charities online.Find out more from CAF. Profile of online charity donor emerges  16 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1last_img

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