When the Xbox One launched on November 22, it required new owners download a day one system update in order to use their console, which reportedly took 20 minutes. We’re now almost three weeks on from launch, and a second system update has been released. This one is all about fixing bugs.Having millions of gamers start using their Xbox One consoles on a daily basis and for a wide range of different activities is inevitably going to throw up a few issues. This latest system update, which became available late yesterday, addresses 6 key bugs that have been plaguing gamers.Here’s the list:Addresses SmartGlass issues for some users when coming in and out of connected standbyAddresses multiplayer issues for some users when re-joining gamesAddresses issues with inconsistent notifications for some usersAddresses dashboard performance for some usersOffers improvements for Xbox One’s TV, system update, and content update services for scaling over timeUpdated wireless networking driver to improve connectivity issues for some usersHow you apply the system update depends on how your Xbox One is setup to function. If you leave it in the Instant On state when not in use, then the update will have already been downloaded and your console will now be in an off state. Turning it back on will begin the installation process, which takes no more than 5 minutes.If you have turned the Instant On feature off, then the update is available as a manual download and install. Your console should inform you of its availability next time you turn it on.
When it comes to creating your content marketing strategy, think for a moment about what this means. Say for instance that you want to create a case study. To get the wheels in motion, you:Select a topicCreate a descriptionDefine key takeawaysIdentify interview sourcesChoose a vendorOnce the project has been submitted you sit back, relax, and wait for the agreed upon deliverable. Wrong.It is important to note that several content creators provide only the copy associated with a project. The design component may not always be included. Content marketing has been defined as: “the art of understanding exactly what your customers need to know, and delivering it to them in a relevant and compelling way to grow your business.” (Joe Pulizzi) In order to take your relevant content and make it compelling you need to think about who will be creating a design for each of your content initiatives. A solid design concept can improve your competitive positioning and really drive your inbound marketing strategy. Next time you contract out a content creator, make sure to ask if the element of design is included and if so, how it will affect the price.For those of you who may be searching for a firm that specializes in creative content design, I suggest the following resources:Ciano DesignWriting Matters, Inc.Grow DesignKnocking your content marketing strategy out of the park can be especially beneficial to expansion stage technology companies who are potentially interested in venture funding. Top venture capital firms who specialize in providing business development consulting services, like OpenView Venture Partners, take notice of aggressive – yet thought out content marketing approaches. AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis