Kolkata: The Kolkata Municipal Corporation (KMC) may use drones to locate mosquito breeding grounds at the vacant land owned by the Railways near the Bailey Bridge in ward 81.A team of KMC led by Deputy Mayor Atin Ghosh went to ward 81 on Thursday to conduct the anti-dengue drive. The team found that the land belonging to the Railways has not been maintained properly and it is covered in shrubs and bushes. The team then visited Sahapur colony, where 14 people had been afflicted with dengue in 2018. The team examined the surroundings and told the residents about the dos and the don’ts. KMC has been carrying out anti-dengue drives throughout the city, with a view to eradicate the disease. Most of the drives are led by Ghosh. The civic authorities had launched a massive anti-dengue campaign on February 2, when 144 rallies were taken out in the city to create awareness against the disease. The main rally was taken out from the KMC headquarters on SN Banerjee Road, which was led by Mayor Firhad Hakim. It has been decided that the civic authorities will carry out drives against dengue in three phases. The first phase, which started in February, will continue till June. The second phase will start from July and continue till October, while the third phase will be the follow-up phase that will be carried out in November and December. The civic authorities have also opened 16 dengue detection laboratories. The KMC teams are visiting individual houses, housing complexes and institutional buildings and are examining the underground reservoirs and overhead tanks. They are also checking whether garbage has been cleaned properly or not.
Month: August 2019
People all over the world have heard of the Titanic. Once the world’s biggest ships, the Olympic-class ocean liner tragically struck an iceberg on its maiden voyage to New York and sank, with hundreds of passengers and crew members perishing in the disaster. James Cameron’s famous film bolstered the ship’s global reputation, but the Titanic was actually one of three Olympic-class vessels, and items from one of her sister ships are going up for auction this week.Alongside the Titanic, the trio of Olympic liners included the Olympic, which was the lead ship for the class, and the Britannic. All designed to the same specifications and intended to be the most luxurious and elegant cruise ships on the planet, these ships ultimately went down in history for very tragic reasons.Artist’s conception of Britannic in her intended White Star liveryThe sinking of the Titanic was one of the worst marine disasters in all of history, and the Britannic also sank, after colliding with a mine in the Aegean Sea. The catastrophe was far less dramatic than that of the Titanic, but 30 people died and the remaining 1,035 survivors had to be saved from the water and lifeboats.The Britannic is actually the biggest passenger ship to currently be sitting on the sea floor and has been explored by several notable groups and individuals over the years, including Jacques Couseau back in the 1970s.The White Star Atlantic mail steamer Britannic (deck plans)Many items have been recovered from the wreckage, while some were actually taken off the ship several years before it sank and are set to be sold at an auction in County Laois, Ireland, as reported by the BBC.The Britannic was launched in February 1914, only a few months before the outbreak of World War I. The ship, which had been launched in Belfast, was then requisitioned by the naval authorities, with parts of being removed and redesigned in order to better suit its new purpose as a military vessel. This meant that some of the more ornate wooden carvings and fittings were taken out.These items were put up for auction in 1919 in Belfast, with some of the pieces ending up being used to decorate Dublin’s La Scala Theatre and Opera House.Britannic under construction at Harland & Wolff, Belfast, 1914That building was later converted into a movie theater, and was then set to be demolished in the early 1970s. The panelling was removed before the demolition occurred and was actually fitted into a private Dublin home, with parts of being used to make a vintage bar.The items remained in the home for several decades but are now being sold and set to start a new life somewhere else. The auction is taking place at the Heritage Golf Resort in Killenard. Niall Mullen, one of the organizers involved in the auction, revealed that the seller is hoping the items will be purchased by a buyer in Northern Ireland so that they can go back to their original home.Welte philharmonic organ on Britannic in a company catalogue of 1914The items, which were originally sourced from the first class lounge and second class library areas of the enormous ship, are expected to fetch around half a million euros ($560,000) in total.Memorabilia and authentic items from the Britannic has been sold for high prices in the past, but collectors are willing to pay even more for items from the Titanic.Read another story from us: The Last Titanic Survivor Was Forced to Sell Her Titanic Memorabilia to Pay Health Bills at 96As reported by CNN, the highest price ever reached for a Titanic item at auction was around $1.4 million for a Wallace Hartley violin, which was believed to have been used by the liner’s band, who continued to play on even as the ship sank in order to try and calm the passengers down.
1. Eagles at Redskins (+2.5) – Washington has been playing out of their minds against the NFC East this year, and they’re on a 3-game winning streak overall. KIrk Cousins has a 100.7 passer rating during the streak, and the defense has 7 takeaways during the stretch. Sorry Carson Wentz, no soup for you. Take Washington and the points, 27-23.2. Colts at Texans (-3.5) – Colin hates coughing up points, but he loves the Texans giving 3.5 at home against the Colts and their Junior Varsity defense. They just gave up 400 yards (397) and 2 touchdowns to career backup Brian freakin’ Hoyer. The Colts D has allowed a criminally indictable 70 passing plays of 10+ yards this year, and Houston rookie Will Fuller has 12 Receptions of 10+ Yards. Houston’s offense is limited with Osweiler, but not at home, and not against an inferior Indianapolis roster. Texans covers the 3.5 and then some, 36-26.3. Steelers at Dolphins (+7.5) – What the hell is Colin thinking (smoking) taking the Dolphins against the 4-1 Steelers? He’s thinking that the Dolphins have a real defense. They’re 6th best in the NFL in 3rd Down Defense (33.3% conversion rate), and have forced the 2nd most negative plays in the AFC (39). The Steelers D is filled with holes and is allowing the 6th most yards per play (5.94) in the league. Also, it’s desperation time for the Dolphins. Pittsburgh wins, but the Dolphins cover at home. 27-26, Steelers.4. Chiefs (+1) at Raiders – Kansas City is getting a point with Andy Reid coming off a bye, where he’s 15-2 in his career. That means bye bye for the Silver and Black. The Oakland defense is giving up an offensive 7 yards a play, and has allowed 16 offensive touchdowns (only the Browns and the Chargers have allowed more). Colin always loves teams that1.) Get embarrassed on national TV – the Chiefs got drilled 43-14 by the Steelers in their last game on Sunday night, and;2.) Teams that have extra time for preparation.The Chiefs are both. Take Kansas City, the point and the outright win in the Black Hole, 30-24.5. Cowboys at Packers (-4) – Colin has been tough on Aaron Rodgers, but A-Rodg has 49 touchdowns and 6 picks in his last 3 years at home at Lambeau. The Pack has the best rushing defense in the NFL, only allowing 42 yards per game, which matches up well against run-heavy Dallas and NFL leader Ezekiel Elliott. Colin likes Green Bay to cover the 4 at home, 27-20.That’s an NFL Week 6 Blazin’ 5 that’s hotter than an exploding Samsung Galaxy 7!Also, make sure you download, listen and subscribe to Colin’s Blazin’ 5 Prediction Podcast with RJ Bell every Saturday morning through the end of the football season. He’ll sit down with RJ and see how this week’s Blazin’ 5 stacks up against the Vegas sharps.Download and subscribe to it exclusively at TheHerdNow.com,iHeart Radio, Google Play, or iTunes. Don’t miss it!Fresh off another winning week, @ColinCowherd’s Blazin’ 5 is straight ?? pic.twitter.com/WnFnexmpgU— Herd w/Colin Cowherd (@TheHerd) October 14, 2016 Advertisement It’s Friday in The Herd and it’s time for the Blazin’ 5 for NFL Week 6. If you hate obscenely early retirements on remote tropical islands, please don’t read any further.Colin came back last week like it was Rocky II. He was 4-1 in Week 5, and is now over .500 (14-11) for the year. There’s no going back. We’re through the looking glass people. Grab the fire extinguisher, Colin is about to burn Vegas to the ground like his name was the “Mad King”.Don’t listen to your buddy Steve “The Epiglottis”. Colin’s got Vegas out on it’s feet, and this week he’s ready to put it into a rear-naked choke hold.Here are Colin’s plays for NFL Week 6. It’s the Blazin’ 5.
via @LegionHoops Advertisement Once the Lakers landed the second overall pick in the draft, it seemed like a foregone conclusion Magic Johnson would select L.A. native Lonzo Ball to usher in a new era of Showtime.On Thursday night, it all came to fruition and Ball became a Laker. The official call from Magic and Rob Pelinka to Lonzo informing him he’s a Laker was recorded, and it’s been released.If this all pans out, Laker fans will look back at this as the call that started it all – unless Ball is a complete bust. This video is a LaVar Free Zone.Awesome video – Lonzo Ball finds out he’s a Laker. pic.twitter.com/qW6ePSk9Em— Legion Hoops (@LegionHoops) June 24, 2017
Advertisement Colin and Baker Mayfield lit up the internet last month when the #1 overall pick stopped by The Herd to confront Colin over some of his longstanding criticisms.By now, you’ve probably seen the back and forth, but the new Mayfield centered Fox Sports documentary All The Way Up grabbed some great behind the scenes footage of Mayfield’s visit, including him infiltrating Cowherd’s dressing room where he uncovered some Sam Darnold swag.Take a look behind the curtain of Mayfield/Cowherd I.All the Way Up is on soon at 3pm ET on FOX! Don’t want to miss a visit to a good friend of mine… pic.twitter.com/I5JQkQG00G— Baker Mayfield (@bakermayfield) August 5, 2018
Aaron Rodgers ripping young receivers shows real leadershipAaron Rodgers made headlines yesterday when he publicly ripped some of his young wide receivers for not practicing up to his standards. Colin has criticized Rodgers for being passive aggressive in the past, but he thinks his direct, aggressive approach shows he’s grown as a leader. He’d like to see more soundbites like this from Andrew Luck, instead of constantly taking the blame for everything when his teammates aren’t doing their part. Bad look for Baker on ‘Hard Knocks’The new season of HBO’s long-running NFL docuseries Hard Knocks debuted last night, and this year they’ve descended on Browns camp. One scene from the show featured a mic’d up conversation with #1 overall pick Baker Mayfield and Hue Jackson where Jackson questioned why Mayfield was showing up to the facility after veteran Tyrod Taylor, to which Mayfield didn’t have a great answer. Colin thought it wasn’t a great look for Baker, who looked like he wasn’t as all in as a franchise QB needs to be. Even if there is a good explanation, the optics are bad.Also:– Colin’s College Football Final Four– Colin’s All-Time NBA Starting 5Guests:Nick Wright – Host of FS1’s First Thing’s First joins the show to talk Hard Knocks, and if Hue Jackson has any chance to survive the season.DeAngelo Hall – Former Pro Bowl Cornerback is in-studio talking Browns Hard Knocks, and why he thinks OBJ is better than DeAndre Hopkins.Chad Pennington – Former Jets and Dolphins QB on playing with Randy Moss in college, and why he would sit Baker Mayfield and Sam Darnold to start the season.Joel Klatt – FS1 College Football Analyst is in-studio on the Bama QB battle; why Colin is blowing Baker Mayfield’s Hard Knocks appearance out of proportion.
Register Now » The deployment of IT services has historically been a one-way street from the software provider to the IT department and, then, the end user. End users received a ‘you must use this application’ mandate from IT, which had to integrate services into the enterprise. Younger workers who grew up with technology, generally lumped together as ‘millennials’,are pushing back. They are having a profound impact on technology choices in the workplace and driving a new equilibrium of power.The top-down approach to IT services made sense when IT departments did extensive product evaluations, purchased software from IT vendors and installed, configured and maintained that software. This significant enterprise investment resulted in a virtual mandate that all employees use corporate applications.Related:6 Tips for Managing Millennials (Whether You Find Them to be Entitled or Not)End users were relatively naive technologically, which made them more receptive to learning the enterprise’s applications. In addition, end users had few or no comparison applications against which to evaluate them.With the cloud and Software as a Service (SaaS) applications now becoming viable and even beneficial means of deploying IT services, IT is going through a new evolutionary phase. Evaluating and deploying IT services no longer require significant time and capital. Upgrades and maintenance occur more rapidly and with more consistency. Without the hard constraints of implementing back-end services on premises, IT can focus on matching available cloud services to end users requirements.The age of millennials. With the advent of the iPhone, smartphone use exploded among consumers and the business workforce. Indeed, the line between a consumer and a business user is now blurred, as they are typically one and the same. These users carry the millennial label, as they are the first generation of converged users.What does this means for IT? End users in the workforce are no longer completely naive of technology. In fact, millennials have a strong understanding of what technology can do for them. A study commissioned by Intel Corporation in 2013found that millennials want more from technology, and that in itself has had an impact on innovation in areas ranging from personalization and self-configuration to ease of use.A manual that teaches employees how to use an application is a relic today. Millennials are a new breed of business users who enter the workforce with strong expectations of how technology should be delivered and function. In the truest sense, the democratization of IT has begun.When faced with ‘older-generation’ technology that doesn’t meet their expectations, millennials have the technical savvy to find applications on consumer app stores and to attempt to integrate them into their business world. There is even a name for these millennials: rogue users. You can’t really fault them. Instead of being forced to adapt to technology that doesn’t work for them, they seek out technology that helps them work effectively and efficiently.Related:Want to Nab Top, Young Talent? Millennial-Proof Your Office.Unfortunately, many consumer apps lack features such as business-level security, centralized administration and control, and support and quality-of-service metrics that businesses require. These deficits set up an end user vs. IT conflict that generally results in a winner and a loser.A new equilibrium. A new dawn has arrived for IT, which if embraced, can create a collaborative equilibrium that will have a positive impact on workforce productivity while lowering IT costs and complexities. By collaborating with millennials and cloud vendors, IT can drive consumer features into business-hardened cloud services, creating benefits for end users, IT and the enterprise. The alternatives — forcing employees to use antiquated vendor-driven services or making IT manage multiple consumer-based apps — will lead to one side or the other feeling the pain. Neither side will hold 100 percent of the power going forward. They can achieve a happy medium by working together with cloud vendors committed to delivering business-hardened services that meet the expectations of millennial end users,.Where the future lies. Clearly, the ability of end users to influence IT to deliver a better user experience without compromising enterprise requirements for security, privacy, manageability, support and reliability is a step in the right direction. Service providers can play a key role in integrating feedback from end users and IT into next-generation services that can better meet the needs of both.Related: Want to Nab Top, Young Talent? Millennial-Proof Your Office. 4 min read Opinions expressed by Entrepreneur contributors are their own. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals September 12, 2014 Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right.
Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now 2 min read This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Apple managed to split opinions more widely than ever this year. The iPhone 7 lost the headphone jack, the MacBook Pro refresh was disappointing for power-hungry professionals, and the desktop line of Mac computers hasn’t seen any love for years, suggesting to some that Macs on the desktop may in fact be dead.Tim Cook put the record straight yesterday, however, and gave some hope to Apple fans desperate for a new desktop computer. As reported by TechCrunch, as part of a wider post on an internal Apple employee message board, Cook was asked the question, “We had a big MacBook Pro launch in October and a powerful upgrade to the MacBook back in the spring. Are Mac desktops strategic for us?”Cook responded by reassuring employees that, “the desktop is very strategic for us.” He went on to point out that, “The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.” Most importantly, he confirmed that Mac desktops are not dead, “if there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”There’s no detail beyond that. We don’t know when new Macs will be announced, and we don’t know if Cook is referring to the iMac, Mac Mini, Mac Pro, or all three. That’s a shame, as I think we’ve reached a point now where Apple is unfairly asking existing Mac owners to wait too long for their next hardware purchase.The last time the Mac Pro received a hardware refresh was Dec. 19, 2013. The iMac and Mac Mini were last refreshed on Oct. 16, 2014. Clearly they are all well overdue for new components to bring them in line with what non-Mac desktops offer in terms of performance in 2016. December 20, 2016 This story originally appeared on PCMag Enroll Now for Free
Register Now » 1 min read June 7, 2017 Growing a business sometimes requires thinking outside the box. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global In the modern business landscape, there is at least one constant: “content is king.” Whether you’re a creative looking to market your skills or you run a business and are looking to come up with content strategies, you may have questions.Our new video series Ask Entrepreneur is back, with staffers taking your questions.Next Thursday, Entrepreneur.com’s network editor, Conrad Martin, will lend some insights into the “ins and outs” of video content strategy and production. From freelance production companies to content generation giants, Conrad will speak from his experience and touch on other aspects of the entrepreneurship of entertainment.Conrad will take your questions (giving a bonus behind-the-scenes peek) during the live broadcast on Thursday, June 15, at 1 p.m ET, but feel free to send a question in the form below or tweet @Entrepreneur using the hashtag #AskEntrepreneur. (Please think twice before sliding in his DMs.)Please join us on our Facebook page on Thursday, June 15, at 1 p.m.
February 5, 2018 This story originally appeared on PCMag Register Now » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global If you haven’t seen it by now, Amazon’s Super Bowl LII commercial is fairly clever. Kudos to the company for coming up with a fun way to mash together celebrities and Alexa without it feeling overly cheesy or trying-too-hard. More importantly, a big thanks to Amazon’s engineers who came up with an ingenious way to broadcast the “A word” without it triggering everyone’s Echos — whatever version of the device you own.The most annoying thing about watching any YouTube video or televised commercial that mentions Alexa is that it typically triggers your Echo device to get ready to respond to a query. Or worse, the person you’re watching who says “Alexa” just keeps on babbling, which then makes your Echo do something you didn’t want it to do — or just apologize for being unable to do whatever commands it tried to interpret.And since Amazon definitely wanted its Super Bowl LII to mention she-who-shall-not-be-named, and refer to her frequently, the company had to come up with a different way to do so in order to avoid hacking off everyone who already owns an Echo device.The solution? Acoustic fingerprinting.”The trick is to suppress the unintentional waking of a device while not incorrectly rejecting the millions of people engaging with Alexa every day,” said Shiv Vitaladevuni, a senior manager on the Alexa Machine Learning team, in an Amazon blog post.Though Amazon isn’t detailing the specific techniques its using to keep your Echo from triggering from its Super Bowl advertising, Bloomberg notes that a Reddit user, Asphyhackr, might have figured out Amazon’s secret.”I did a little research tonight and found that the Echo, while it’s processing the wake word, searches the Audio Spectrum and if is significantly quieter in the area of 4000hz to 5000hz, she will not wake for the word,” Asphyhackr writes.”I found that when I analyzed the spectrum of them saying her name, the spectrums were significantly quieter in the range of 3000hz to 6000hz. In some of those recordings, those frequencies appeared to be non-existent. In others it appeared like the boosted the surrounding frequencies to make the Echo see a gap in the spectrum.”In other words, if your Echo (Best Price at Amazon) notices something strange happening in the audio spectrum, it realizes that it should ignore whatever is being said — like “Alexa.” And while this works well when Amazon has a planned announcement to make, like an advertisement, the company has to get a bit more creative when it can’t anticipate the large-scale broadcast of its digital helper’s name.”When multiple devices start waking up simultaneously from a broadcast event, similar audio is streaming to Alexa’s cloud services. An algorithm within Amazon’s cloud detects matching audio from distinct devices and prevents additional devices from responding. The dynamic fingerprinting isn’t perfect, but as many as 80 to 90 percent of devices won’t respond to these broadcasts thanks to the dynamic creation of the fingerprints,” reads Amazon’s blog. 3 min read Growing a business sometimes requires thinking outside the box.
Opinions expressed by Entrepreneur contributors are their own. 6 min read March 1, 2018 Register Now » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Selecting a website theme can be overwhelming — there are literally thousands of free and paid options available to download and purchase. Your theme is the overall look, feel and style of your website. This includes things like the color scheme, layout and style elements. In essence, your website theme is a direct representation of your brand and has a direct impact on your users’ experience.Admittedly, I was never a fan of pre-built website themes back when my agency provided web design services. Years ago, most out-of-the box themes were clunky, provided SEO nightmares and just weren’t as effective as a fresh custom design.Times have changed, though, and now there are plenty of good-looking themes — but don’t judge a book by its cover — poor coding, slow speeds, search engine optimization issues and poor user experiences still exist.To help you pick a great website theme for your particular business needs, make sure to take into account these five things.1. K.I.S.S.K.I.S.S. is an acronym for “Keep it simple, stupid” — one of my favorite sayings when it comes to modern-day website design. Several years ago, websites were very loud, and companies wanted flash animation, fancy features and other bells and whistles. Now flat designs with a minimalistic approach are popular.Websites that are too busy take the user away from the desired call-to-action, and they are a headache to navigate on mobile devices. If you take a look at Team 10’s website, you will see a great example of an effective design. Each section of the website is simple, features a flat design and gives the information seeker exactly what he or she is looking for — nothing more and nothing less. It’s so simple that it’s brilliant.2. Developer support availabilityThis is something that not many people take into consideration when selecting a theme. It’s very rare that you will be able to install a theme and not have to make updates as the platform you are using changes and advances. This could be due to feature changes or security issues — no matter what you are using, from WordPress to Shopify and every other option, you need to anticipate there will be updates required to keep your theme from breaking.The majority of theme marketplaces will have information on the developer, as well as a log of all the updates that have been released for each particular theme. Pay attention to this information, as well as customer reviews and ratings — it can give you a lot of insight.Themes that have been around for a long time and have several updates indicated that the developer is constantly making changes to make the theme better. One of the most popular WordPress themes, Newspaper, has over 57,000 sales and is updated all the time. If you look at it here, you can scroll to the bottom to see the update log and a list of all the changes made each time. This is an example of a theme with excellent developer support.3. Mobile readinessAlmost all popular modern-era website themes are responsive, but that doesn’t necessarily mean that they are guaranteed to provide an excellent mobile experience. There are plenty of websites that will pass Google’s mobile test, yet provide such a poor user experience that they are worthless on smaller screens, in terms of conversion potential.Look for a theme that is extremely adaptive and built with converting visitors in mind. If you look at this contact page on a desktop or laptop computer, you will see that the form features several steps. It’s eye-appealing and is very easy to complete on desktops and laptops.Now, if you look at the same page on a mobile device, you will notice that there is a very prominent “Click to Call” button on the very top of the page, allowing the visitor to make immediate contact without even scrolling. If they do scroll down, they find the contact form, but in a different format that’s much more user-friendly on mobile devices.The majority of website themes will have working demos for you to play with before purchasing, so make sure to put them through the ringer on mobile and tablet devices.4. Available plugins, apps and extensionsIt’s very rare that you will run a website theme in its stock version — you will customize the look and feel to match your brand, as well as add special features to enhance the user experience and turn more traffic into leads, sales and revenue.WordPress has over 54,000 plugins available, Shopify has thousands of apps and WooCommerce has Extensions available to help enhance your website theme.You need to know what platform is best for your business before exploring available themes, and once that is decided you can then begin to explore other add-ons. For example, if you are an e-commerce brand, Shopify is very hard to beat.If you are a small service-based business and your goal is to generate leads, then you may want to use WordPress and focus on publishing great blog content to pull in traffic. Look at the offer used on this lead capture form — a downloadable brochure in exchange for a name, email address and phone number. Rather than a standard sidebar offer that offers a newsletter subscription or an emailed offer, this allows the consumer to access the bribe immediately.There are plenty of plugins that can help you implement and manage download offers with no coding or development skills needed. Most of the popular services you will use with your website, like Mailchimp, for example, has plugins available that make integration simple. Make a list of what you will be using and what features you will need to add to your theme and reverse engineer the best options.5. Cross-browser compatibilityTesting your website theme on all the popular web browsers is an important step, especially if you are considering using one that hasn’t been updated recently. With so many different devices, browsers and operating systems being used, testing helps ensure that your theme will provide the same user experience and functionality for everyone.There are plenty of free tools and resources available online, as well as paid options that offer a free trial. One of the oldest, Browser Shots, allows you to run your website through them all at once. The free open-source tool is a great starting point — if you do spot an issue on a particular browser you can then further investigate using other available resources. Growing a business sometimes requires thinking outside the box.
“Fail fast” is a well-known phrase in the startup scene. The spirit of failing fast is getting to market with a minimum viable product and then rapidly iterating toward success. Failing fast acknowledges that entrepreneurs are unlikely to design a successful end-state solution before testing it with real customers and real consequences. This is the “ready, fire, aim” approach. Or, if the blowback is big enough, it’s the “ready, fire, pivot” approach.Consider this quote from Reid Hoffman, CEO of LinkedIn: “If you’re not embarrassed by the first version of your product, you’ve launched too late.”Related: Ready or Not, It’s Time to Embrace AIThe opposite of failing fast is a “waterfall” approach to software development, where a significant amount of time is invested upfront — requirements analysis, design and scenario planning — before the software is ever tested with real customers.When it comes to the emerging potential of artificial intelligence, I believe failing fast is a recipe for disaster.Artificial intelligence is here to stay.Many different types of artificially intelligent software surround us. Most AI has minimal authority today. For instance, Amazon’s software recommends things you might like to buy, but it doesn’t actually purchase those things on your behalf — yet. Spotify’s software makes a decision to create a playlist for you, but if a song doesn’t suit your tastes, the consequences are benign. Google’s software decides which websites are most relevant for your search terms but doesn’t decide which website you will visit. In all of these cases, failing fast is okay. Usage leads to more data, which leads to improvements in the algorithms.But intelligence software is beginning to make independent decisions that represent much higher risk. The risk of failure is too great to take lightly, because the consequences can be irreversible or ubiquitous.We wouldn’t want NASA to fail fast. A single Space Shuttle launch costs $450 million and places human lives in jeopardy.The risks of AI are increasing.Imagine this: What if we exposed 100+ million people to intelligent software that decided which news they read, and we later discovered the news may have been misleading or even fake and resulted in influencing the election for the President of the United States of America? Who would be held responsible?Related: 5 Ways in Which Digital and Artificial Intelligence are Changing Work DynamicsIt sounds far-fetched, but media reports indicate Russian influence reached 126 million people through Facebook alone. The stakes are getting higher, and we don’t know whom to hold accountable. I am fearful the companies spearheading advancements in AI aren’t cognizant of the responsibility. Failing fast shouldn’t be an acceptable excuse for unintended outcomes.If you’re not convinced, imagine these scenarios as a by-product of a fail fast mindset:What if your entire retirement savings evaporated overnight due to artificial intelligence? Here’s how it could happen. In the near future, millions of Americans will use intelligent software to invest billions of dollars in retirement savings. The software will decide where to invest the money. When the market experiences a massive correction, as it does occasionally, the software will need to react quickly to re-distribute your money. This could lead to an investment that bottoms out in minutes and your funds disappear. Is anyone responsible?What if your friend were killed in an automobile accident due to artificial intelligence? Here’s how it could happen. In the near future, millions of Americans will purchase driverless automobiles controlled by intelligent software. The software will decide the fate of many Americans. Will the artificial intelligence choose to hit a pedestrian that accidentally steps into the street or steer the vehicle off the road? These are split-second decisions with real-world consequences. If the decision is fatal, is anyone responsible?What if your daughter or son suffered from depression due to artificial intelligence? Here’s how it could happen. In the near future, millions of kids will have an artificial best friend. It will be sort of like an invisible friend. It will be a companion named Siri or Alexa or something else that talks and behaves like a confidant. We’ll introduce this friend to our children because it will be friendly, smart and caring. It might even replace a babysitter. However, if your daughter or son spends all their discretionary time with this artificial friend and years later can’t sustain meaningful relationships in the real world, is anyone responsible?In some cases, the consequences can’t be undone.Responsible approach to AI.The counter-argument is that humans already cause these tragedies. Humans spread fake news. Humans lose money in the stock market. Humans kill one another with automobiles. Humans get depressed.Related: Life Coaching Guru Tony Robbins Tells Us Why He;s Investing in an AI CompanyThe difference is that humans are individual cases. The risk with AI that replaces or competes with human intelligence is that it can be applied at scale simultaneously. The scope and reach of AI is both massive and instantaneous. It’s fundamentally introducing higher risk. While one driver who makes an error is truly unfortunate, one driver that makes the same error for millions of people should be unacceptable.A more responsible approach to AI is needed. Our mindset should shift toward risk prevention, security planning and simulation testing. While this defies the modern ethos of the tech industry, we have a responsibility to prevent the majority of unlikely and unwanted outcomes before they occur. The good news is that with the right mindset, we can prevent the scenarios above from becoming true. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Opinions expressed by Entrepreneur contributors are their own. 5 min read March 2, 2018 Growing a business sometimes requires thinking outside the box. Register Now »
This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing automation has come a long way — from merely being a tool for marketers to automate repetitive tasks to becoming a fortune ball to understand the high demanding customers of today. The technology advancements in this field have empowered marketers to use customer data to unearth valuable insights and create highly personalized marketing communication, sent at the right time and in the right channel. No wonder it’s slated to become a $5.5 billion industry by 2019.Related: This Is How You Discern the Person in All That Customer Personalization DataHere are three examples of how deep learning in marketing automation is making marketers’ life easier.1. Identifying deeper patterns in data for hyper-personalization.“Personalization” is a widely used term, but it has started to wear down its significance. Don’t get me wrong; I am not suggesting that you should stop personalizing your online shopping experience and marketing messages. What I am proposing is focusing on hyper-personalization.Marketing automation with machine learning (ML) allows you to personalize customer experience based on their history of interactions, like purchasing habits, behavioral traits and digital preferences. But it does not take the intent of the customer into consideration.Deep learning technology, on the other hand, will not just rely on the interaction history of the customer but will consider their intent. For example, a customer comes to your site and buys a dress. During their second visit, the same customer starts checking out footwear. In this scenario, the equation will not rely on transactional and interaction data to personalize the experience, but will consider the intent.Deep learning is much better than other ML and AI techniques in understanding what customers want as it has the potential to find patterns inside of patterns. According to Michio Kaku, AI is only as smart as a “lobotomized, mentally challenged cockroach.” Deep learning techniques identify and analyze patterns so it can predict real-life outcomes. But the technology is still in its infancy, and what it’s capable of is yet to be seen.Related: 3 Competitive Advantages of Deep Learning for Your Company2. Use deep learning to drive customer retention.Every business knows that retaining customers costs less than acquiring them. And, customer retention can increase company profit by manifolds. According to Bain and Co., a 5 percent increase in customer retention can increase a company’s profitability by 75 percent. When it comes to improving customer retention, deep leaning can help. How? By giving customers what they need, when they need it. According to a Trendspotter report, 82 percent of people are likely to shop at a retailer that provides them with personalized offers.Marketing automation powered with AI does the same thing by ensuring the right message gets to the right person at just the right time. But deep learning can take it a notch higher. It takes into account customer taste, personal preferences, spending patterns and even micro preferences combined with external factors, like weather, to send highly customized and more relevant suggestions to their customers. Related: Think Twice About a Company When You Keep Hearing These 4 AI Buzzwords3. Customer behavior is a science: Big data analytics and deep learning.Prescriptive analytics is another technique that uses deep learning from customer data to predict future trends and behavior patterns. Marketing automation platforms have become powerful enough to anticipate predictions — like when a customer will make his next purchase, what’s the LTV of a customer, who are the most valuable customers, what time is a customer is most likely to buy, and what’s the right discount to offer to a customer segment.Deep learning has already been used in the advertising industry to make activities up to 50 percent more efficient. That’s why many marketers are super excited about it. But, deep learning is not as easy as it sounds. Still as a marketer, it’s important to know how it works and how you can use it to your advantage. Marketers who strive to be relevant to their consumer need to pay attention to this technology. August 15, 2018 Enroll Now for Free
Hear from Polar Explorers, ultra marathoners, authors, artists and a range of other unique personalities to better understand the traits that make excellence possible. Most factories make use of machines in the production process and, as a result, lots of people have been put out of work. But are service-based businesses about to face a similar fate? Will you be replaced by a robot one day?That particular question has likely brought chills down many people’s spines, but could this really be the reality we’re facing? Imagine all the different kinds of service-based jobs poised to crumble because some app or robot can do the work faster than a human would.Let’s say you normally hire tutors to help your children with their homework, perhaps from a service-based business that has a good track record and high success rates among users. All of that could change in a flash with AI — in fact, that is one of the reasons why some people are scared of AI in spite of how fascinating it is.Related: Why Businesses Keep Failing to Make the Most of AIHow would you feel if your child asked help from Alexa for their homework? The virtual assistant is fast becoming a staple among homes; you surely can’t stop your child’s urge from asking, “What’s 5 minus 3?” can you?These days all the child has to do is take a picture of their math homework, and an app can instantly tell whether the answer is right or wrong. AI also allows apps to recommend courses to users based on their level of progress in those subjects, and, if that’s not enough, it also knows what kind of questions teachers give out as assignments.What is AI?Artificial Intelligence (AI) is a branch of computer science developed with the objective of creating intelligent machines that can mimic human behavior and the ability to make decisions. In essence, these programs are able to study our behavior and make decisions as if we’re the one making them but, of course, a lot faster.Related: 5 Future Jobs You’ve Never Heard of But That Your Kids Will Flock toSince AI “learns” our behavior, it’s not limited by the programmer’s code. So, in a sense, it’s able to grow in knowledge on its own as we keep using it.Will AI take over service-based business jobs?There have been a series of debates on whether AI will take over jobs or not. A study by Boston Consulting Group predicted that by 2025, a quarter of jobs will be replaced by either smart software or robots. Kai Fu Lee, a renowned AI expert and venture capitalist, believes that 40 percent of the jobs in the world will be replaced by robots.Without a doubt, AI is gradually infiltrating and disrupting different industries, including healthcare and banking. But you mustn’t forget that machines have their limitations. Although technology has advanced to the point that software mimic humans, they can never totally take our place. In fact, AI will help create more jobs than it seeks to eliminate. You may need to acquire new skills, but it doesn’t mean that you’ll be replaced.Related: 4 Ways Artificial Intelligence Is Shaping the Future for Businesses Big and SmallSo, in essence, even if you use AI to help your child with their homework, it will not entirely take away the jobs of tutors who will teach kids. There will still be a need for tutors to dictate what standard is expected of students — and maybe even tutors would delve into developing AI that will help tutor kids.It’s all in how you choose to handle the technological changes that come your way. Outrightly rejecting or fearing technology won’t secure your job, but if you could develop your skills and knowledge to go along with the change in technology, then there is no way you’d be out of work. The beauty of service-based businesses is their ability to easily pivot and evolve. This kind of flexibility will work in your favor with the advancement of AI. AI is artificial; it’s not naturally intelligent yet.The final verdictAI is a bittersweet topic. On one hand, it’s one of the best innovations the world has ever seen. And on the other, it could be what brings to an end a lot of businesses because it’s smarter, faster and more efficient. However, saying AI will take away most people’s jobs is an exaggeration. It will surely change the way you do business, but it will not take away all jobs. So, there’s really no need to panic.Related: Robots Are Stealing Our JobsAll you need to do is grow and adjust to the new technology instead of fighting it. You’ll only have cause to fear when you don’t evolve with the technology. How Success Happens June 14, 2019 Opinions expressed by Entrepreneur contributors are their own. Listen Now 5 min read